How Authors Can Stress Less Over Their Metrics [Webinar Recording]


I published this over on LinkedIn yesterday… you can also read it on

How Authors Can Stress Less Over Their Metrics

When I started writing my latest book Measures of Success: React Less, Lead Better, Improve More, I engaged the coaching services of Cathy Fyock, “The Business Book Strategist” upon the recommendation of a fellow author. Even though I've written books before, I believed in the power of having a coach and Cathy has been continually helpful in many ways.

Cathy recently asked me to do a “mastermind” webinar for her community of authors. I shared key concepts from Measures of Success that could help author stress less over the ups and downs in metrics like website views, social media engagements, and (most importantly) book sales.

Read more and view the slides and recording on LinkedIn… or you can view the webinar recording below:

Thanks for checking it out.

Update: Below shows my most recent daily sales… I see multiple “signals” that suggest a statistically meaningful increase in the average daily sales. I see nine consecutive points above the average. Then, I see two individual days of sales above the “upper natural process limit.”

The chart tells me something has changed, but it doesn't tell me what has changed. Only time will tell if this higher level of sales will be sustained or not.

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