It amazes me that people are still “discovering” Toyota. Good article, I won’t comment much other than to point out this interesting quote:
“Analysts said Toyota is afraid of only one thing.
“They’re frightened to death that America will turn against them for overtaking the U.S. market and putting American auto workers out of work and some companies out of business,” said Meyers, who now teaches at the University of Michigan.
To counter that, you’ll find Toyota ads on television and in Newsweek and the New Yorker, touting the wonders of its plant in Buffalo, W.Va.
“What makes the story so exciting is that quite a few of Toyota’s plants are growing,” the print ad says. “Just like the one in Buffalo. Just like the company called Toyota. It’s a true story, a happy story, and best of all, a story with no end in sight.””
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