Technology Is Key, Toyota Exec Says(?)

2 – Houston Chronicle

The question mark was my addition to the headline. I wonder if this what the motivation behind this comment from Toyota's Jim Press was, saying “technology is key” or if he even said it at all.

“…a high-ranking Toyota executive said Tuesday that technology and innovation have the industry well-positioned for long-term growth.”

I think the headline might have been a bit misleading, on the editor's part. Technology and innovation certainly are important for Toyota, looking at the Prius and manufacturing process innovations that have grown markets and reduced costs.

But to sum it up as “technology is key” sounds something more like a GM or Ford comment. Toyota normally talks about people and employees being key, how technology is something to support their people, not the primary driver. I doubt that's really changing, regardless of what the headline said here.

What do you think?

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  1. Mike Gardner says

    I think perhaps you are reading too much into too little, Mark.

  2. Mark Graban says

    Fair enough, probably the case here.

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