Detroit Free Press Headline Writer Disagrees with Consumer Reports, Apparently


Article Link –> “Asian vehicles rank low in survey”

Or do they? You can't accuse the media for being biased toward Toyota in this case. It is the Detroit Free Press, after all, though. The headline clearly doesn't match the text of the article, where the list of “Most Reliable 2006 Models” includes only TWO cars from Ford and GM, out of about 30 on the list. The list is full of Honda, Toyota, Mazda, Lexus, Infiniti, etc. There are a million ways to measure vehicle quality, but is there a way of measuring headline quality?

“Asian models rank low” means a few Nissans are “among the least reliable.” Toyota Avalon, Acura RL, and Honda Odyessy are “average”. That “average” is dragged down by the European models, as well as Ford and GM.

That's like saying “Chicago Sports Teams Rank Low” because the Cubs, Bears, and Bulls stink.

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Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus.

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