In the “Lean Startup” parlance, our startup KaiNexus is not going into an existing market – we are working to develop a new market (for improvement management software). We have competitors – but they tend to be Excel, SharePoint, and other home grown tools.
We've learned a lot in the last year – talking with sales leads and customers (we are up to nine organizations who have signed on, which we think is great given we are still a very early stage angel-funded company).
The following video is about 10 minutes long – a combination of animation and software demo. It helps explain what KaiNexus does and how our customers use it.
It's a follow on to the “part 1” video that's on the front page of www.KaiNexus.com (or view it here on YouTube). The new video:
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