Visual Control for Beer


    Coors New Cold Activated Bottle Campaign uses Chromazoneâ„¢ Chill ‘n' Reveal Ink

    Mmmmmm… I'm not sure if this was really necessary, but here's a good one for 5 PM Friday. Just saw a TV for a gimmicky Coors Light bottle where the mountains on the label turn blue when the beer is properly cold.

    I guess this is helpful for people who can't sense temperatures with their fingers, eh?

    Happy weekend. Hope you all had good Lean weeks!

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    Mark Graban
    Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation. He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean. Mark is also a Senior Advisor to the technology company KaiNexus.


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