Coors New Cold Activated Bottle Campaign uses Chromazoneâ„¢ Chill ‘n' Reveal Ink
Mmmmmm…..beer. I'm not sure if this was really necessary, but here's a good one for 5 PM Friday. Just saw a TV for a gimmicky Coors Light bottle where the mountains on the label turn blue when the beer is properly cold.
I guess this is helpful for people who can't sense temperatures with their fingers, eh?
Happy weekend. Hope you all had good Lean weeks!
Please post a comment and join the discussion. Subscribe to get notified about posts daily or weekly.
Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. His most recent book is the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. His latest book has been released as an "in-progress" book, titled Measures of Success.