Visual Control for Beer


Coors New Cold Activated Bottle Campaign uses Chromazoneâ„¢ Chill ‘n' Reveal Ink

Mmmmmm… I'm not sure if this was really necessary, but here's a good one for 5 PM Friday. Just saw a TV for a gimmicky Coors Light bottle where the mountains on the label turn blue when the beer is properly cold.

I guess this is helpful for people who can't sense temperatures with their fingers, eh?

Happy weekend. Hope you all had good Lean weeks!

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