Is "Genchi" Taken?

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If you follow the blogs, you know Gemba Research (consulting, publications, and the excellent “Gemba Panta Rei” blog.

I saw a press release today for a a firm called “Genbutsu” (also located in Washington state, no less).

Is someone else going to start a firm called “Genchi”? I like that… it means “Go” right? Genchi Genbutsu means “go and see” and is something that Toyota references often.

Hopefully, when the Genchi consultants would show up, the client employees are saying “Go!” as in “go do great lean work with us” as opposed to “go away!” :-)

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Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation. He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean. Mark is also a Senior Advisor to the technology company KaiNexus.

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