Is "Genchi" Taken?

If you follow the blogs, you know Gemba Research (consulting, publications, and the excellent “Gemba Panta Rei” blog.

I saw a press release today for a a firm called “Genbutsu” (also located in Washington state, no less).

Is someone else going to start a firm called “Genchi”? I like that… it means “Go” right? Genchi Genbutsu means “go and see” and is something that Toyota references often.

Hopefully, when the Genchi consultants would show up, the client employees are saying “Go!” as in “go do great lean work with us” as opposed to “go away!” :-)

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Mark Graban

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus.