Here is the YouTube video of a curious Toyota ad. You might know that the phrase “autonomation” comes from Toyota and means “automation with a human touch.” The Strategos website has a nice overview of autonomation This ad's theme is “human touch” in a very literal sense.
This website indicates that it was an ad from a Japanese ad agency but a British production company. Not sure where the ad aired, but with the right-hand drive, I assume it wasn't the U.S.
Please post a comment and join the discussion. Subscribe to get notified about posts daily or weekly.
Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus.