The Autonomation-Mobile?

Here is the YouTube video of a curious Toyota ad. You might know that the phrase “autonomation” comes from Toyota and means “automation with a human touch.” The Strategos website has a nice overview of autonomation This ad's theme is “human touch” in a very literal sense.

This website indicates that it was an ad from a Japanese ad agency but a British production company. Not sure where the ad aired, but with the right-hand drive, I assume it wasn't the U.S.

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Mark Graban
Mark Graban

Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups.

Mark's latest book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation, a recipient of the Shingo Publication Award.

He is also the author of Measures of Success: React Less, Lead Better, Improve More, Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean.

Mark is also a Senior Advisor to the technology company KaiNexus.

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