Toyota Roundup


A few articles about Toyota from the past week:

Toyota boss let the customer drive (Globe and Mail)

This was an interview with the outgoing President of Toyota Canada who, in typically Toyota style, focuses a lot on what the problems were and what they are doing to improve (as opposed to making things look good or making excuses, as GM tends to do). He even admits a failure in one program that was intended at improving dealers.

The 60 year old, who described himself as lucky, will return to Japan in January to an unspecified new job with the parent company.

Where is his $210 million pay package? Now that would be “lucky.”

Toyota wants to be a new American icon (Boston Globe)

This is an article about how Toyota wants to promote itself and improve its brand in the U.S.

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