Toyota plans on rolling out hybrid tech across all of their product lines by 2012.
Now I can probably be accused of being a Toyota cheerleader, everything they do is great, etc. I have pointed out before, though, that Toyota must have an amazing PR department, that it's probably unfair to GM and Ford that Toyota gets such great coverage and GM always gets beat up on (check out 60 Minutes tonight for what will probably be a GM-bashing story).
For all of the hype about the Prius and hybrid vehicles, their 2006 sales goal for North America is 2,000 vehicles. That's about 2.5 days of production at a typical high-volume auto plant. It's amazing that they get so much attention and free advertising for it.
I guess Toyota is feeling comfortable with the technology at this point, per the Toyota Way:
Principle 8: Use only reliable, thoroughly tested technology that serves your people and processes.
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