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I like the idea of the IKEA founder and CEO “following the rules” of the company and setting an example of frugality by flying coach.
I was always taught that Toyota was a very frugal company, much of that being out of necessity post World War II.
Again, about tthe IKEA founder:
Interviewer Darius Rochebin teased that Ikea employees were always told to write on both sides of the paper.
“Why not? If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees,” Kamprad retorted.
