Toyota’s Chief Bets on Hybrids, Squeezing Rivals

0

WSJ.com – Requires Subscription:

In an article that talks about Toyota's lead (along with Honda) in hybrid vehicles, Toyota's new President references Kaizen.

“Mr. Watanabe said Toyota, through its storied manufacturing system of kaizen, or continuous improvement, can reduce by half the premium it now charges for hybrid technology. Analysts aren't so sure, noting that batteries use rare metals, and prices of these materials could rise along with demand for hybrids. Moreover, any success in lowering prices will either take years or what Mr. Watanabe concedes would be a technological breakthrough. ‘But it can be done,' Mr. Watanabe said.”

I wonder how this will be a continuous improvement approach (I'm sure he doesn't mean kaizen in the typical American perspective of “kaizen event”).

Please check out my main blog page at www.leanblog.org

The RSS feed content you are reading is copyrighted by the author, Mark Graban.

, , , on the author's copyright.

Please post a comment and join the discussion. Subscribe to get notified about posts daily or weekly.

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. His most recent book is the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. His latest book has been released as an "in-progress" book, titled Measures of Success.

Get real time updates directly on you device, subscribe now.

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.