Lean Whiskey #40: If Burbn Didn’t Pivot to Instagram, We Might Not Have Threads



In Episode 40, Mark Graban and Jamie Flinchbaugh get back together after their in-person visit, where they enjoyed the origins of this podcast: talking about lean stuff while enjoying some whiskey.

We get to celebrate the launch of Mark's new book, The Mistakes That Make Us, as well as Jamie's new podcast titled People Solve Problems. We recap our in-person visit and some of the great whiskey we were able to try. And we taste one of the expressions we were able to try at the distillery, New Riff's Straight Bottled-in-Bond Malted Rye. 

Technical note: If you want to skip the whiskey talk, you can use the new Podbean “chapters” feature if you're listening to the streaming player at the top of this post. Click the icon that's below the Podbean logo, as pictured below.

We then pivoted to talking about pivots, starting with the example of how Instagram originally started as Burbn check-in app to share your drinking experiences with others. It then pivoted to photo sharing, and the rest is history. We compare and contrast other pivots, including Play-Doh, the pacemaker, Slack and Twitter, 3M Post-its, and a purple dye found when trying to cure malaria. We share some lessons from each of our books about how to enable and / or embrace the pivot when the opportunity presents itself. 

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Find the podcast feed and past episodes at LeanWhiskey.com or at leanblog.org/leanwhiskey or at jflinch.com/leanwhiskey 

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Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation. He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean. Mark is also a Senior Advisor to the technology company KaiNexus.


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