Iterating or Improving vs. Doing It Right the First Time


American Signage I've added to a new post to my LinkedIn Influencers series: “The Ability to Iterate is Not an Excuse to Do It Badly the First Time.”

It's about the new American Airlines digital airport signage that's being rolled out across airports — signage that I think is a big step backward in readability…. but they look pretty.

I'm certainly an advocate of “continuous improvement” and the Plan-Do-Study-Adjust cycle, but there are times when we need to test ideas and “get them right” before putting them in front of customers, right? How do we strike the balance?

You should be able to read the LinkedIn piece even if you're not a LinkedIn user. Feel free to comment there or here on the blog.

I'm in Helsinki, Finland through Saturday. I get to do some gemba walks at a hospital on Tuesday afternoon and I'm speaking at a Lean Healthcare conference on Thursday. I'll do my best to post updates this week on these travels and visits.



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Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus.

1 Comment
  1. Mark Graban says

    I didn’t get a picture, but it appears that (at DFW) American has changed the font for the city name so it is bolder and easier to read. Good for them.

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