I Don’t Always Ask Why–But When I Do, I Ask 5 Times

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Last year, when Lean Memes were all the rage (or at least it was fun for a weekend), I had an artist create this image that is a parody of the beer commercial “Most Interesting Man in the World” character… and I completely forgot to post it here on the blog.

Why? Let the root cause analysis begin…

5 whys guy

We could call him “The Most Interesting Problem Solver in the World,” perhaps.

Via Zazzle, you can buy coffee mugs, t-shirts, or possibly other products with this image. With apologies to the Car Talk guys, we'll call this the “Shameless Commerce” division of LeanBlog.org. Leave a comment if I should create a different product with this image.

Honestly, this isn't a money maker… just thought I'd share a coffee mug that makes me chuckle a bit.

Click on either image to buy:


So no, this coffee mug won't fix your process–but it might make you smile while you're asking “why” for the third (or fifth) time. And if it sparks even one better question in a meeting, maybe it's doing its job after all.


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Let’s build a culture of continuous improvement and psychological safety—together. If you're a leader aiming for lasting change (not just more projects), I help organizations:

  • Engage people at all levels in sustainable improvement
  • Shift from fear of mistakes to learning from them
  • Apply Lean thinking in practical, people-centered ways

Interested in coaching or a keynote talk? Let’s talk.


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Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's latest book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation, a recipient of the Shingo Publication Award. He is also the author of Measures of Success: React Less, Lead Better, Improve More, Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean, previous Shingo recipients. Mark is also a Senior Advisor to the technology company KaiNexus.

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