Ford: Red White and… Blowhard?

WSJ.com – Mom, Apple Pie and…Toyota?

Ford and it’s “Way Forward” leader, Mark Fields, have been trying to wrap the company in the U.S. flag and patriotism.

“Americans really do want to buy American brands,” asserted Ford Executive Vice President Mark Fields in a recent speech. “We will compete vigorously to be America’s car company.”

Uh-Oh. That sounds like Harvard Business School kind of talk, this talk of American “brands.” I thought we used to talk about American “cars.” But then again, I’m an MIT guy. If Ford is falling down the trap of “we market brands” rather than “we build cars and trucks” then their “way forward” sounds like a step further into the death spiral.

The problem, as illustrated in the WSJ, is that Ford’s top “American Brand,” the Ford Mustang is made with only 65% “U.S. part content.” By comparison, the “transplant” Toyota Sienna minivan, made in Indiana, uses 90% American parts.

So, are you buying an American “brand”, that helps employ HBS types and their marketing friends at a Dearborn office building? Or, are you buying an American-built car that uses more American-made parts, therefore employing more American workers?

It’s truly a global market. I don’t think Ford does themselves, or the United States, any favors by wrapping themselves in the flag. How about they design something better than the Ford 500?

Please check out my main blog page at www.leanblog.org

The RSS feed content you are reading is copyrighted by the author, Mark Graban.

, , , on the author’s copyright.


Thanks for reading! I’d love to hear your thoughts. Please scroll down to post a comment. Click here to receive posts via email.


Now Available – The updated, expanded, and revised 3rd Edition of Mark Graban’s Shingo Research Award-Winning Book Lean Hospitals: Improving Quality, Patient Safety, and Employee Engagement. You can buy the book today, including signed copies from the author.


Related Posts Plugin for WordPress, Blogger...
Please consider leaving a comment or sharing this post via social media.

Mark Graban's passion is creating a better, safer, more cost effective healthcare system for patients and better workplaces for all. Mark is a consultant, author, and speaker in the "Lean healthcare" methodology. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. His most recent project is an eBook titled Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also the VP of Improvement & Innovation Services for the technology company KaiNexus.

Posted in: Blog
Tags:

1 Comment on "Ford: Red White and… Blowhard?"

Trackback | Comments RSS Feed

Post a Comment