TV Ad for GE Capital Features a Lean Turnaround for a Factory

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Thanks to my friend and former Toyota employee Karthik Chandramouli for noticing this commercial on TV.

In the 60-second piece, GE highlights how their advisors helped a manufacturing company double efficiency by using Lean methods and by asking “the important question – why?” What happened? “Ideas for improvement started pouring out.”

I was happy to see that GE portrayed a Lean process that they taught and facilitated through their “top Lean process engineers” engaging others:

The ad references mapping processes with sticky notes and string and talks about reducing steps in the process and, generally, challenging the status quo.

The illustrate 5S and the important questions about how to save steps by moving the location of tools, not just shadow boarding them:

GE 5S shadow board in ad

I liked the ad. What do you think? What stood out to you? Surprised they didn't mention Six Sigma?

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Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus.

1 Comment
  1. […] Graban over at Lean Blog recently wrote about a GE Capital TV commercial that includes the Lean turnaround process in a factory. […]

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