TV Ad for GE Capital Features a Lean Turnaround for a Factory

1

Thanks to my friend and former Toyota employee Karthik Chandramouli for noticing this commercial on TV.

In the 60-second piece, GE highlights how their advisors helped a manufacturing company double efficiency by using Lean methods and by asking “the important question – why?” What happened? “Ideas for improvement started pouring out.”

I was happy to see that GE portrayed a Lean process that they taught and facilitated through their “top Lean process engineers” engaging others:

The ad references mapping processes with sticky notes and string and talks about reducing steps in the process and, generally, challenging the status quo.

The illustrate 5S and the important questions about how to save steps by moving the location of tools, not just shadow boarding them:

GE 5S shadow board in ad

I liked the ad. What do you think? What stood out to you? Surprised they didn't mention Six Sigma?

What do you think? Scroll down to comment or share your thoughts and the post on social media. Don't want to miss a post or podcast? Subscribe to get notified about posts via email daily or weekly.

close

Get New Posts Sent To You

1 Comment
  1. […] Graban over at Lean Blog recently wrote about a GE Capital TV commercial that includes the Lean turnaround process in a factory. […]

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.