My Article for CFO.com: Break the Bad Habit of Overreacting to Metrics
I'd like to thank CFO Magazine (their CFO.com website) for publishing my article:
If you've read my book Measures of Success, you will recognize the advice that I give here. But, I hope this helps reach a new audience that deals with performance measures (metrics) quite a bit.
The article starts:
“CFOs, of course, play a key role in overseeing financial metrics and, increasingly, operational performance measures. They pay a great deal of much-needed attention to the question of what to measure. But an opportunity typically remains for getting better at evaluating metrics.
The methods and mindsets mentioned in this article should save time, improve focus, and thereby drive greater performance this year and beyond.”
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