Since IHI was actively encouraging the use of Twitter and social media (via their #IHI09 “hashtag”), I didn't take notes on paper like I did during the Memorial Care talk — I “tweeted.” And so did others.
Paul makes a great point that, even if you block Facebook and Twitter on hospital computers, employees have mobile devices. If people want to goof off, shouldn't managers ask questions about why employees aren't doing the right things – providing patient care or working on continuous improvement activities? Is a technological fix really getting to the root cause of the behavior that managers might be trying to stop?
Aren't there productive uses of social media?
Imagine that, it's not just goofing off… a productive use of Facebook:
I wrote: @paulflevy says use of social media improves his productivity (efficient comm. &less research time – ppl send him info)
An attendee asked Paul about how much time his social media use took. Paul claimed it's a net time saver — not only are people sending him reports from inside the hospital, people also send him articles that he'll want to read or blog about. It's like having a research team working for him, he said, basically. I benefit from much of the same with my blog (please contact me if you have articles you think I should see!).
Paul also answered the “how much time do you spend on social media?” question very directly:
I wrote: @paulflevy “You would never ask me how much time I spend on the phone.” re: social media
A good followup question, interesting to think about, is what's the lost opportunity from the time on social media? What's the right balance of going to the “gemba” to see problems and work first hand versus the important role of communicating with stakeholders including staff, physicians, and the community? That's for each executive to decide, eh?
Paul has long been a champion of transparency in the reporting of quality and patient safety data. Paul said that he started posting info on his blog before BIDMC embraced doing this on their own website.
@ClinicalCafe wrote the following:
- BIDMC's @Paulflevy: Posts quality and #ptsafety aspirations for his hospital, more transparency in action. http://tinyurl.com/yfyz7m2
- #IHI09 @Paulflevy says decision to post Joint Commission survey findings on BIDMC Website stunned the JC. [Paul blogged about this here]
- #IHI09 @Paulflevy talk: BIDMC's Hospital-Wide Measuresâ€”transparency in action. Hospital employees follow them. http://tinyurl.com/yjchmfc
And a final thought, also via @ClinicalCafe:
Sounds like, again, the idea of finding a root cause — if employees aren't accountable, we can look beyond blaming them as individuals? What about the system and the environment? Dr. Deming would be proud.
What do you think? Possible to make any sense of “tweets.” I found it interesting to see what other attendees thought was important to write about via Twitter. You?
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