Airport Heijunka


DFW Airport |

DFW International Airport will distribute more than $10,000 in “DFW Bucks” on December 20 and 21 to encourage families to check in during off-peak times to avoid the Christmas checkpoint crunch, offering children 12 and under a coupon to eat free at any of the restaurants in the Airport's five terminals.

The idea is to “level load” the airport security lines, by encouraging families to come between 12 and 2. It's easier for families to get through during non-peak times (plus it doesn't clog the lines up as bad for the rest of us). My wife and I are trying to help level load by traveling on Christmas Day afternoon (a day we assume isn't as busy as the next few will be).

The DFW example seems like a good case of “demand shaping,” trying to level out demand for a product or service, rather than just taking it as it comes. In the Lean approach, “heijunka,” or level loading, can apply to leveling demand (an ideal condition) or leveling production (which requires inventory).

Best wishes to everyone for the holidays!

Subscribe via RSS | Lean Blog Main Page | Podcast | Twitter @MarkGraban

Please check out my main blog page at

The RSS feed content you are reading is copyrighted by the author, Mark Graban.

, , , on the author's copyright.

What do you think? Please scroll down (or click) to post a comment. Or please share the post with your thoughts on LinkedIn – and follow me or connect with me there.

Did you like this post? Make sure you don't miss a post or podcast — Subscribe to get notified about posts via email daily or weekly.

Check out my latest book, The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation:

Get New Posts Sent To You

Select list(s):
Previous articleSmart or Dumb Machines?
Next articleYou Can’t Force Suggestions
Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation. He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean. Mark is also a Senior Advisor to the technology company KaiNexus.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.