Toyota and "Gung Ho"

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Why Toyota Is Afraid Of Being Number One

In this Business Week piece about Toyota's fear of a backlash against them, with their continued success, there was this tidbit I found interesting:

“That same year [as NUMMI opened], a Ron Howard comedy called Gung Ho appeared; it contrasted the American and Japanese work ethic at a car plant operated by an Asian company called Assan Motors. (Toyota later used the film as an example of how not to manage Americans.)”

Who knew?

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2 Comments
  1. […] story reminds me of fictional, comic tensions in the movie “Gung Ho” about a Japanese company buying an American car plant. That movie came out in 1984, the same […]

  2. […] filme para quem quer saber como não se impor uma cultura corporativa. É tão importante que a Toyota utiliza o filme Fábrica de Loucuras até hoje nos treinamentos dos seus executivos como forma de mostrar como não gerenciar […]

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