Toyota and "Gung Ho"
In this Business Week piece about Toyota's fear of a backlash against them, with their continued success, there was this tidbit I found interesting:
“That same year [as NUMMI opened], a Ron Howard comedy called Gung Ho appeared; it contrasted the American and Japanese work ethic at a car plant operated by an Asian company called Assan Motors. (Toyota later used the film as an example of how not to manage Americans.)”
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