Kevin Meyer, over at Evolving Excellence, gets credit for finding this first — GM's Super Bowl commercial:
My comments, posted on Kevin's site:
Imagine if the billions GM spent on technology development had been put into people development and lean. Roger Smith dreamed of the “lights out factory” in the 1980s, and we've never come close. That was the wrong vision.
As for firing people as a response to quality problems… that's what healthcare is doing mostly now. Any problem MUST be the fault of a careless individual. We're trying to help folks in healthcare understand that they have systemic problems that need systemic fixes.
After actually viewing the ad twice, I'm dumbfounded. It's depressing.
For one, the ad is inaccurate; it looks like a final assembly area, and that's NOT heavy robotic (as welding would be).
Second, it's just sad… after watching what happened to that robot, I wondered how many actual human GM employees (or former employees) have been driven into bad jobs, depression, or suicide because of what GM did to them (see: Flint, Michigan).
That ad is disgusting.
Even as the son of a 37-year GM employee (and as a former GM employee, myself) who gets a nice discount on GM cars, that ad makes me want to say “to hell with them” and never buy GM again.
Ads are supposed to either
1) sell product or
2) advance the image of the brand (which helps sell product).
How does this ad do either?
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