People want to do Quality Work
A question to ask yourselves (if you're in management): does your management system allow people to do their best work? Even if you're “working on lean”, do you pressure people to put sub-standard product out the door? A number of times in my career, I've seen someone be very upset because “management” cared more about money than quality. That's very sad. Nobody ever starts the first day of their job disgruntled or cynical. That's something that bad management does to them over time.
In your environment, have you been able to shift the focus from quantity and dollars to quality and, as Deming would have said, allowing workers to have pride in their work?