Another Bad Design Example

Let’s go with a light thought and topic for a Sunday, considering there are sad examples of medical malfeasance and poor management oversight in the news today.

Following up on my blog post from last week about hotel room lighting controls that were so confusing, they required directions, I found this picture in my recent archives. It’s a hotel Pepsi machine (from the U.S.) where the front of the machine has these huge rectangular pictures of the products.

Apparently, the big pictures looked like buttons (they did to me). So they added a “Choose Here –>” sign, taking away from the aesthetic appeal of the machine (click for a larger view).

I think it’s a great lesson in visual controls and design… what’s obvious to you as designer is not necessarily going to be obvious to the user. Don’t blame the user… I wonder if this flaw or weakness in the design was discovered early in the design process (and they just decided to run with it) or if it was discovered AFTER the machine was out in the market?

About LeanBlog.org: Mark Graban is a consultant, author, and speaker in the “lean healthcare” methodology, focused on improving quality and patient safety, improving access, reducing costs, and fully engaging healthcare professionals. He is also the Chief Improvement Officer for KaiNexus.