Another Bad Design Example


Let's go with a light thought and topic for a Sunday, considering there are sad examples of medical malfeasance and poor management oversight in the news today.

Following up on my blog post from last week about hotel room lighting controls that were so confusing, they required directions, I found this picture in my recent archives. It's a hotel Pepsi machine (from the U.S.) where the front of the machine has these huge rectangular pictures of the products.

Apparently, the big pictures looked like buttons (they did to me). So they added a “Choose Here –>” sign, taking away from the aesthetic appeal of the machine (click for a larger view).

Badly designed pepsi machine, the graphics look like buttons ... on Twitpic

I think it's a great lesson in visual controls and design… what's obvious to you as designer is not necessarily going to be obvious to the user. Don't blame the user… I wonder if this flaw or weakness in the design was discovered early in the design process (and they just decided to run with it) or if it was discovered AFTER the machine was out in the market?

What do you think? Please scroll down (or click) to post a comment. Or please share the post with your thoughts on LinkedIn – and follow me or connect with me there.

Did you like this post? Make sure you don't miss a post or podcast — Subscribe to get notified about posts via email daily or weekly.

Check out my latest book, The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation:

Get New Posts Sent To You

Select list(s):
Previous articleLearn to Play Before Picking Up a Sax
Next articleMore Online Criticism of Lean Healthcare Regarding Park Nicollet and How Patients Aren’t Cars
Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation. He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean. Mark is also a Senior Advisor to the technology company KaiNexus.



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.