New Book Challenges Conventional Wisdom: “The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation” by Mark Graban


Colleyville, TX, July 05, 2023 –(– Mistakes are often seen as roadblocks to success, but what if they were actually the stepping stones to growth and innovation? Mark Graban, award-winning author and consultant, tackles this paradigm in his latest book, “The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation.”

Graban's book presents a fresh perspective on mistakes, urging individuals, teams, and organizations to embrace them as valuable opportunities for improvement. Drawing from his extensive experience and insights shared on his popular podcast, “My Favorite Mistake,” Graban provides an engaging and practical roadmap for transforming the way we view and respond to mistakes.

In “The Mistakes That Make Us,” Graban challenges the prevailing notion that mistakes should be avoided at all costs. Instead, he highlights their potential to spark innovation and drive better business outcomes when approached with a culture of learning and continuous improvement.

Through a series of captivating stories and real-world examples from a variety of industries, including manufacturing, healthcare, and software, Graban illustrates how organizations of all sizes can benefit from adopting a different mindset around mistakes. Including leaders at Toyota, two Bourbon distilleries, a former NFL player, and a “Shark” from the TV show “Shark Tank,” the book showcases insights from a diverse range of professionals who have embraced the power of learning from mistakes.

Graban's book also introduces the concept of iteration as a path to success. By encouraging individuals and organizations to make small mistakes early, learn from them, and adjust their approach, Graban unveils a powerful framework for achieving sustainable improvement and growth.

In addition to practical guidance on adopting a positive mindset towards mistakes, “The Mistakes That Make Us” emphasizes the importance of creating a safe and supportive environment where individuals feel empowered to speak up about their mistakes. Graban highlights the role of leaders in fostering psychological safety and provides strategies for responding constructively to mistakes, emphasizing learning over punishment.

“The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation” is available now in Kindle and print formats via For more information about the book and Mark Graban, please visit

To request a review copy or schedule an interview, please contact Deborah Gowder at

About the Author:
Mark Graban is a renowned consultant, author, and speaker specializing in lean healthcare and continuous improvement. With a background in engineering and an MBA from MIT Sloan School of Management, Graban has worked with organizations worldwide to foster cultures of improvement. He is also the host of the popular podcast “My Favorite Mistake,” where he explores the stories and lessons behind mistakes made by leaders and innovators.


Constancy, Inc.
Deborah Gowder

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Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation. He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean. Mark is also a Senior Advisor to the technology company KaiNexus.


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