The One Where I go off the Rails a bit Over Copycat Lean Six Sigma Books
Normally, my only beef with “Lean Six Sigma” books is when they state the falsehood of “Lean is for speed, and you need Six Sigma for quality.”
But, recently I've noticed that Amazon “bestsellers” in the same categories as my books seem to be bad copies of the same book. They're not exactly the same, but there are common themes:
- Authors who don't seem to be real people
- Weird “for entertainment purposes only” disclaimers
- Garbled English as if the books are written by a bot or a bad translation service
- Content that's sometimes very incorrect about Lean or Six Sigma
So I wrote this article, originally published on LinkedIn (and now moved here to the blog):
Who ARE the authors of these books? Please help…
If you search Amazon for books on “lean management” or “lean six sigma,” you'll find many, many books that have the same title and some variation of the same subtitle. These books also appear in the “bestseller” lists for related categories, so somebody is buying them. But, as always, buyer beware.
There's always room for new books and competing books in a category. But, hopefully, they add something to the field and they're accurate. That doesn't always happen.
It's no surprise that some self-published are very badly written. Some are grammatical nightmares, starting with the very first sentence. Some books are full of incorrect information. Some books have both of these problems. Books in this category tend to be all text, with no illustrations or figures (something that keeps production costs down, I'm sure).
But some of these books are so hard to read, I can only conclude they are written by bots, some sort of book farm in a low-wage country. Or they are plagiarized works that have been run through “paraphrasing” software or have been translated away from English and then back to English by some automated tool.
Most everything about these books is just a bit off. I've never seen books add a strange disclaimer about the authors “being in no way experts” and that the book is for “entertainment purposes only.” That's a phrase that keeps popping up on the first pages of these books. I've never seen that in a book from a legitimate publisher (or a high-quality self publisher):
The other day, I irritated (understandably so) some people on Twitter with my frequent tweeting about #BadLeanSigmaBooks (and #BadLeanBooks) with examples of mangled sentences and incorrect assertions. I got that out of my system. I think.
Fake Authors, Fake Reviews?
It's also not a surprise, at least to me, that some authors seem to violate Amazon rules by buying and paying for reviews. This seems quite obvious when the reviews are written as badly as the books and the typical reviewer of these books posts reviews on 20 different books a day. This article talks about other ways the unscrupulous manipulate Amazon rankings (“Amazon Has A Fake Book Problem“).
Suggestion to Amazon: If you limited people to writing just one review per day, that would likely break the business model of paid reviews. Amazon already has measures to prevent new accounts or “burner” accounts from posting reviews. But once you pass that threshold, there seems to be no limit to how many reviews can be posted per day.
This practice of fake reviews gives an inflated 5-star rating in the early days after launch, leading the real book buyers to think the book is better than it is.
Pro tip: You might be impressed with a high average on the ratings, but variation matters. Sort by “most recent” and you'll more likely see real reviews from real book buyers. If a book has a ton of 5-star reviews AND many 1-star reviews, that could be a sign. Here are some reviews for the same book:
Pro tip: Always use the “Look Inside” feature on Amazon. If the first sentence of the book is quite literally a disaster, then don't buy it.
Pro tip: If you buy a book and think it's terrible or unreadable, you can return it to Amazon (even Kindle Books). You could also take a minute to leave a rating and a short review that will help other readers steer clear.
Who ARE These Authors?
One thing that strikes me about these lookalike, copycat, badly written books, is that there is NEVER an “about the author” page. If you've written a book that you're willing to publish, you most certainly have enough ego and enough business incentive to let people know who you are and how you can be found. For both of those reasons, and others, I make it quite clear in my books who I am and I'm easily found online.
Some of the books have authors with names that seem designed in some laboratory so that they'll cause confusion with real luminaries.
- “Bill Galvin” could be an approximation of Bob Galvin of Motorola and Six Sigma fame
- “Jeffrey Ries” seems like a variation of Eric Ries of The Lean Startup and The Startup Way fame
You cannot find either of these authors through a Google search or here on LinkedIn.
There seems to be no good reason to write a boring, non-fiction business book under a pen name or pseudonym. These aren't torrid romance novels or books with sensitive personal stories.
The Lookalike Lean Six Sigma Books – Again, Who are the Authors?
We could repeat this exercise with other categories, but I'll focus first on the category that started with the Michael George book from 2002, Lean Six Sigma: Combining Six Sigma Quality with Lean Production Speed.
Now, the copycats from recent years:
Note: Some of these books, like the second one above, violate Amazon rules that say a book product image should be the “front cover.” I don't think a 3D rendering counts.
Here are the books and the purported authors:
Lean Six Sigma, A Beginner's Guide to Understanding and Practicing Lean Six Sigma by Jim Hall and Tina Scott (December 2016)
Lean Six Sigma: The Ultimate Beginner's Guide to Learn Lean Six Sigma Step by Step by James Turner (February 2019)
Lean Six Sigma: Step-by-Step Guide to Improve Quality and Eliminate Defects in Any Process by Bill Galvin (March 2019)
Lean Six Sigma: A Beginner's Step-By-Step Guide To Implementing Six Sigma Methodology to an Enterprise and Manufacturing Process, by Jeffrey Ries (November 2018)
Lean Six Sigma For Beginners, A Quick-Start Beginner's Guide To Lean Six Sigma, by G Harver (April 2015) — This one claims to be a “third edition” but there's no evidence of the earlier editions to be found. Nice marketing ploy?
If anybody in our networks knows who the authors are, please let us know about them and their professional backgrounds. If you are one of these authors, I'd welcome an email from you. If I've mischaracterized any of your work or your reasons for being anonymous or impossible to find, I'll apologize and buy them a drink.
Again, you can go through the same exercise on books related to topics like agile management, kanban, lean startup, and more. Some of these authors have cranked out a book for each topic. Go to Amazon, search and see.
It's particularly gutsy (or foolhardy) of “Jeffrey Ries” to publish a book called Lean Startup (compared to Eric Ries and The Lean Startup). I know book titles generally can't be copyrighted, but the apparent attempt to confuse book buyers isn't cool.
If these books were part of some obscure “long tail” on Amazon, I would ignore this whole issue and let it be. But, since these books come up high in search results and rankings, I think they not only hurt other legitimate authors, but they may serve to turn off people who are sincerely interested in learning about topics related to Lean and Six Sigma. I think this hurts “the Lean community,” whatever that comprises. The Amazon ecosystem seems to be very broken in terms of helping newbies find the best books in a field.
I don't understand the business model here. Apparently, it's profitable for the authors and publishers and for Amazon… I'm really trying to figure this out. What do you think?
This whole issue has bothered me more than it should. I'm trying to get my head and how and why this happens… I have more detail I could share about some of the horrible content. But, I dumped a lot of this on Twitter under the hashtags:
I apologize to those I annoyed with the Tweetstorm yesterday.
Some of those tweets:
This is exhausting. I need to stop being tempted to look inside these horrible books through my Kindle Unlimited account.