[DRAFT]
[Notes to ghostwriter… insert a snappy introduction that draws in the reader]
[Make a cookbook joke? Swedish Chef GIF or YouTube goes here perhaps — avoid potentially-offensive Muppets please]
[Joke about Lean transformation being messy – another GIF? Oscar the Grouch… that might be overdoing the Muppets thing. Should the title be “Everything the Muppets can Teach you About Lean Transformation”?]
[Relatable story about Lean transformation being challenging… humbling experience that doesn't shake the reader's confidence in the author a plus]
[Link to LEI Lean Transformation Summit goes here — EDIT: It's now just called “The Lean Summit” — please avoid snark]
[Insert funny movie clip here that illustrates overcoming adversity in a universally-appealing way]
[Insert roadmap / cookbook plan here… to be developed… hold blog post until draft is written]
[Tease future book… invitation to hire me as a speaker]
[Add GIF or Meme: maybe the “Success kid”]
[Insert previous book plugs – talk about how good they are, but in a humble way — MUST MENTION SHINGO PRIZES]
[Thank the reader]
[Note to writer — please delete this note, but I really appreciate your help]
[Insert April Fool's reference by 5 PM ET — IMPORTANT]
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Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation.
He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean.
Mark is also a Senior Advisor to the technology company KaiNexus.
Can you turn this post into a MLM business opp? I’d love to get in near the top :)
Sure, I’ll contact you about sending me Bitcoin to get started.
Make sure there’s a shareable image with an elegant font overlaid on weathered wood paneling and rusted framework…