Podcast #162 – Patrick Vlaskovits and Brant Cooper, Authors of ‘The Lean Entrepreneur’


My guests for episode #162 are Patrick Vlaskovits (@pv)  and  Brant Cooper (@brantcooper), previously guests on episode #99. I recently ran into them at the Lean Startup Conference and today we are speaking about their newest book (coming in February) The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. You can learn more via their website:


In this episode, we talk about:

  • What is Lean Entrepreneurship?
  • How does Lean create disruptive innovations?
  • Why is it better to fail fast and learn your idea isn't viable sooner rather than later?
  • Why is “follow your passion” really bad advice?
  • What's a value stream in the context of a startup?
  • Why would data “inform decisions” rather than “make” them for you?

Their books:

For a link to this episode, refer people to www.leanblog.org/162.

For earlier episodes, visit the main Podcast page, which includes information on how to subscribe via RSS or via Apple Podcasts.

If you have feedback on the podcast, or any questions for me or my guests, you can email me at leanpodcast@gmail.com or you can call and leave a voicemail by calling the “Lean Line” at (817) 993-0630 or contact me via Skype id “mgraban”. Please give your location and your first name. Any comments (email or voicemail) might be used in follow ups to the podcast.

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Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation. He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean. Mark is also a Senior Advisor to the technology company KaiNexus.


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