Starbucks Ad Influenced by Their Lean Education?
Here's some weekend fun leading into the holiday season… I received a marketing email today from Starbucks that included a phrase that would jump out at any Lean thinker.
Who knows how broadly the Starbucks Lean education efforts have gotten into the marketing department… or this is just a fun Lean coincidence… full ad appears below.
Here's the portion of the ad that jumped out at me:
You should be able to view the full ad online by clicking here. It's reminding people that they can order online through December 20 and still have items shipped to you by Christmas… if you're new to “Lean,” the phrase “Just-In-Time” refers to a production and materials management strategy that's one of the core Lean methods – producing or delivering supplies just as they are needed, typically in smaller batches at a higher frequency. Lean or the Toyota Production System was, for a period, often just referred to as “JIT,” but that misses the larger Lean management system to only focus on the JIT piece.
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