Yes, the voiceover said it correctly “… engine that delivers 405…”
But it was wrong on screen.
I emailed Maserati customer service online, asking or a comment and got a form letter response back that includes:
We would like to inform you that it has been our care to forward your message to our competent department.
That makes it sound like they have only one “competent” department?? Maybe part of their marketing and brand image is the use a delightfully broken Italian-English??
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Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus.
The Maserati Sloan?
Or slogan?
;)
Yes, I already fixed that defect!!
It still has the typo in the RSS feed?
I've never said I am perfect :-)
CNN today spelled Lonely as "Lonley" on screen for about 10 seconds, but it was fixed the second time they teased the story.
Excellence in even the little things is important. Not that a typo on a TV newscast is small!
Everything we do brands us in some way. One of my pet peeves is when people spell my name wrong, especially when they are in the people business. I suppose that brings the point home further. The little things matter.