Base your management decisions on a long-term philosophy, even at the expense of short-term financial goals.
Back on April 14, I transitioned the Lean Blog from the old address of kanban.blogspot.com to my own domain of www.leanblog.org. I used to have leanblog.org forward to the blogspot address and I promoted the blog as “leanblog.org” but when visitors came, they saw kanban.blogspot.com. I thought maybe that was confusing to visitors and it seemed more professional to have the blog running fully on my own domain.
I'm not trying to whine, but that decision has hurt me in the short term. My Google search result placement plummeted with the new domain. I was showing as the #4 search result for “lean manufacturing,” now I appear somewhere on the 3rd or 4th page.
This isn't ego bruising. I started writing the blog because it helped me learn and gave me an outlet, somewhat regardless of whether people were reading it or not. But, I also have the goal of trying to expose people to lean manufacturing concepts, which I think this blog is effective in doing. Fewer people are finding the blog through Google (although the number of regular, repeat readers has stayed consistent).
The transition to “leanblog.org” was the right move for the long term, I am still convinced of that. I was pretty certain it would hurt in the short term, but I went ahead and did it anyway.
So why am I writing this? I'm asking for your help, if you believe in the Lean Blog (my writing, as well as the writing of my blogging partners, and the Podcasts), let's figure out how to promote the blog.
A few ideas:
- Use sites like www.stumbleupon.com or www.digg.com to help promote the page
- If you have a blog or site and linked to my old address, please update your link to www.leanblog.org
Any other ideas for myself or for the readers?
Please check out my main blog page at www.leanblog.org
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