What Can Brown Do? They Dumb It Down For Us
The UPS Whiteboard. What Can Brown Do For You?
These “whiteboard” ads with the guy with the long hair (Mark Fields would be proud!) drawing out logistics concepts on a whiteboard are pretty ubiquitous, especially during news shows and sporting events (the types of programming advertisers use to target executives).
Are the whiteboard ads meant to be friendly and not intimidating or do they have to dumb it down for the finance-driven executives?
“All right, China shipping… so you need to bring your product from China to the U.S. and you like the reliability of those big brown trucks. Problem is… truck don't float.”
“But what if, that big brown truck were a big brown plane?…. Now it will get here in a hurry, early in the morning if you want.”
I'm not expecting detailed analysis and discussion of supply chain logistics tradeoffs in a 30-second ad, but isn't this ad an indication of the bias towards “it's natural to build stuff in China, but how do you get it here?”
Great post over at Evolving Excellence on that topic, why is it inevitable (at least to Wall Street) that all manufacturers must go to China? Of course UPS makes a lot of money in the process, but does YOUR company?
I know Toyota still imports product to the U.S., but wouldn't it be great if some cash-rich lean proponent could run similar whiteboard ads explaining why lean and being close to your customer can sometimes beat just rushing to China?
I'm still looking for a way to give away that MP3 player pre-loaded with all of the LeanBlog Podcasts. If you can write a creative Lean “Whiteboard” script, send it to me or post it in the comments.