A Leaner Message Delivered by UPS


For some context, here are my complaints about UPS ads from earlier today and from last year.

Thanks to the “create your own whiteboard” feature on the UPS website, I created this Lean Message. Check it out:

Click this link for an animated version (as long as UPS doesn't pull it for being “objectionable” content.

The “story board”, Part 1:

Part 2:

And the Big Finish:

Much better than their messages pushing offshoring and overseas suppliers… expedited with overnight global shipping. Of course UPS should be trying to sell global shipping, that's the business they are in. The ads still bug me. I just hope corporate executives aren't having their sourcing decisions and supply chain strategies influenced by stuff like this.


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Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus.

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