GM: Not Braindead, Just Slow


Camaro Homecoming – 08/11/06 – The Detroit News Online

Yahoo News Photo

So GM and Rick Wagoner aren't “braindead” after all, as we might have suspected after his 60 Minutes appearance.

GM is going to build the new Camaro after all. I'll give credit to Wagoner for having a sense of humor about it in his announcement:

“As evidence that we're not completely brain-dead, GM will build the Chevy Camaro.”

But, GM *is* very slow. It took from April to August to make a “Braindead” decision. Not very good cycle time on the decision making. Not very nimble, eh? Sweet car, slow process to get there.

Here is another blog's take on the slowness.

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Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation. He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean. Mark is also a Senior Advisor to the technology company KaiNexus.


  1. […] Back in April, I wrote about my frustration that GM’s Rick Wagoner knew that everyone loved the Camaro that was shown at the Detroit Auto Show and it was a “no-brainer” to build it, but they were going to think about it anyway. Argh. Slow cycle time, slow time to market…. not good. That’s one area where GM is getting killed. Consider, for example, the way the companies approached developing two hot sports cars. In 2001, with its financial problems just beginning to ebb, Nissan showed a concept version of its 350Z at the Detroit auto show. The car, whose design won rave reviews, was on sale just 20 months later. […]


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