An Example of SME and Pull?


Society of Manufacturing Engineers -Join

I joined SME and received my new member package with the typical membership card etc. (typical of other organizations I belong to or have belonged to — AME, APICS, ASQ).

One thing jumped out at me. They offer a membership certificate and a member lapel pin… but you have to request them. They don't ship these items out automatically, you have to request them (or one) — online or via a post card.

Is this a purposeful example of “pull”? I could care less, honestly, about a membership certificate and I'm not even sure if I would need the lapel pin. So, it seems like SME is avoiding the waste “overproduction?”

Some smart aleck might say “they're just being cheap” but that's exactly the point right? If some members VALUE that pin, they can get it. Seems lean to me.

Please check out my main blog page at

The RSS feed content you are reading is copyrighted by the author, Mark Graban.

, , , on the author's copyright.

What do you think? Please scroll down (or click) to post a comment. Or please share the post with your thoughts on LinkedIn.

Don't want to miss a post or podcast? Subscribe to get notified about posts via email daily or weekly.

Get New Posts Sent To You

Select list(s):
Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Free Preview! Mark's New Book: "The Mistakes That Make Us"Get PDF Now
+ +