Honda Profits from Soybeans


I'm not sure if you can strictly call this “lean”, but I like this example of creative thinking on Honda's part. It certainly illustrates an example of waste reduction, namely the waste of shipping empty containers. Making use of trucks to move material to customers in one direction and from suppliers in the other direction is a good practice, when you can take advantage of it. That requires being close to your customers and also having local suppliers!

From the AP:

Honda's profitable exports from the U.S. now include soybeans, according to a report from the Associated Press. The company uses the same containers it ships cars in from Japan for exports of soybeans back to Japan, where they're used in the production of tofu and soy sauce, among other things. Honda has also leased out space on its test-track infield to soybean production, the news agency reports, and will sell a record 1 million bushels of soybeans this year. The company has been in the business since 1986, when it began reusing shipping containers headed back to Japan.

Please check out my main blog page at

The RSS feed content you are reading is copyrighted by the author, Mark Graban.

, , , on the author's copyright.


Get New Posts Sent To You

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus.

Leave A Reply

Your email address will not be published.

I accept the Privacy Policy

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Celebrating 15 Years of Lean Podcasting!! Learn More
+ +