Visual Control for Beer

by Mark Graban on May 18, 2007 · 0 comments

Coors New Cold Activated Bottle Campaign uses Chromazone™ Chill ‘n’ Reveal Ink

Mmmmmm…..beer. I’m not sure if this was really necessary, but here’s a good one for 5 PM Friday. Just saw a TV for a gimmicky Coors Light bottle where the mountains on the label turn blue when the beer is properly cold.

I guess this is helpful for people who can’t sense temperatures with their fingers, eh?

Happy weekend. Hope you all had good Lean weeks!

Mark Graban 2011 Smaller Visual Control for Beer leanAbout LeanBlog.org: Mark Graban is a consultant, author, and speaker in the “lean healthcare” methodology, focused on improving quality and patient safety, improving access, reducing costs, and fully engaging healthcare professionals. He is also the Chief Improvement Officer for KaiNexus.


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