Lean Blog reader Osvaldo brought this up as an example of waste — mail that ends up in your mailbox (catalogs, solicitations) that goes right into your garbage can. Apparently, it’s “National Junk Mail Awareness Week” in the U.S., so let’s be aware of waste.
One stat: more than 100 million trees worth of junk mail end up in our mailboxes each year in the U.S.
I’m not a wild environmentalist, but I do know waste when I see it. Just because I bought one Christmas present from a catalog, that doesn’t mean I need to get two catalogs every week. Enough. I need to do something about that. Junk mail works because it is cheap. Maybe the USPS needs to raise rates and stop subsidizing excessive junk mail? There’s got to be a price, from an economics standpoint, that is high enough to slow junk mail, but still be revenue neutral for the post office. If prices are higher, the junk mailers will have to start being smarter about junk mail, which can save us all a lot of hassle.
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