Waste in Your Mailbox

0

Productivity Cafe: Stop Junk Mail

Lean Blog reader Osvaldo brought this up as an example of waste — mail that ends up in your mailbox (catalogs, solicitations) that goes right into your garbage can. Apparently, it's “National Junk Mail Awareness Week” in the U.S., so let's be aware of waste.

One stat: more than 100 million trees worth of junk mail end up in our mailboxes each year in the U.S.

I'm not a wild environmentalist, but I do know waste when I see it. Just because I bought one Christmas present from a catalog, that doesn't mean I need to get two catalogs every week. Enough. I need to do something about that. Junk mail works because it is cheap. Maybe the USPS needs to raise rates and stop subsidizing excessive junk mail? There's got to be a price, from an economics standpoint, that is high enough to slow junk mail, but still be revenue neutral for the post office. If prices are higher, the junk mailers will have to start being smarter about junk mail, which can save us all a lot of hassle.

NY Times article on the topic of how to get off junk lists.

Please check out my main blog page at www.leanblog.org

The RSS feed content you are reading is copyrighted by the author, Mark Graban.

, , , on the author's copyright.

What do you think? Please scroll down to post a comment or share the post with your thoughts on LinkedIn.

Don't want to miss a post or podcast? Subscribe to get notified about posts via email daily or weekly.

Get New Posts Sent To You

Select list(s):
Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.