I've dropped the Kindle price of my book Measures of Success: React Less, Lead Better, Improve More to $2.99 as a way to spur sales and to get the book in front of more people.
I shared a bit about this on LinkedIn (and, yeah, Amazon's default chart is a column chart… which I turn into a Process Behavior Chart for my own purposes):
The increase in sales is clearly a “signal” when I look at the Process Behavior Chart for a recent timeframe.
As I said on LinkedIn, selling books is not my primary business model. I'm running an experiment to see if more sales leads to more speaking, training, and coaching work.
I'm happy to see some recent reviews… they have all been 5-Star reviews on Amazon. Here are the two latest ones:
“Establishing a data culture can be hard, but this powerful and accessible book will help you readily identify your organization's next steps. Using its advice, you can shift away from the chaotic habit of “decision-driven data making” to a robust, strategically oriented process for data-driven decision making. The core message is that while measurement can be easy, managing based on those measurements is notoriously difficult. Each of the nine chapters addresses one aspect of smart data-driven management. The focal element of the text is the Process Behavior Chart, for which Graban provides several practical and illustrative examples.
As an educator, I would include this book in the materials for an upper-level undergraduate course in operations, quality, or data science, because of its practical and refreshing examination of data-driven decision making. As a manager and organizational leader, I would recommend this for everyone in my organization to help us along our journey towards more informed data-driven decision-making processes.
This book can also help data scientists get a firm grasp on how their craft should link to strategy and operations.”
And a review by Sally Chilson:
“Wow! This is really changing how I think about metrics and presenting them to other people. We are using this methodology to make our metrics more meaningful to our staff as well as our stakeholders. It really makes stats approachable and is giving staff a means to see if and how their efforts can change our outcomes.”
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