My Book’s Cover Design
They say “don't judge a book by its cover,” but I hope you like the cover that my publisher and I have come up with. I was pretty steadfast that Lean is about people and the cover should reflect that.
Some background: this is a photo that represents what a Lean improvement team might look like — this could be from an inpatient unit, an O.R., an E.D., or any number of hospital departments. It looks like a team, don't you think? The MD's are part of a cross-functional team that includes nurses, techs, and others (represented by those in the scrubs). Many of the stock photos out there show an all-powerful MD standing, usually arms crossed, in front of their subservient support staff. To me, this photo represented “team” since they are all standing together, apparently working together.
It also helps illustrate that it's not an outside “expert” who is coming up with the ideas. There's certainly a role for consultants (conflict of interest: I'm a consultant), but the key is teaching people how to improve their own processes, teaching them how to identify and prioritize problems that need solving for the benefit of that patients, the staff, and the hospital. That's what my book is about. It's still due out July 23.
The cover design also reveals that the foreword for my book was written by J. Michael Rona, the former president of Virginia Mason Medical Center in Seattle, WA.
For more info, visit www.leanhospitalsbook.com (my “real” site design is still coming), where you can sign up for my newsletter with updates.