Bragging About Long Cycle Time?
Thanks to a Lean Blog reader, Ryan, for sending this in (click on the ad for a larger image). He asked why BMW would brag about it taking SEVEN years to develop a new vehicle? This is much slower than the industry average.
Most auto industry focus is on speeding product development times, to get new vehicles and new features to market faster. I'm not a product development expert, by any means, but I know Toyota had always been much faster than the rest of the industry because of their product development system. GM and the others have gotten much faster, but Toyota still leads that race, right?
Is BMW assuming the car buying public is impressed by their devotion, that they didn't rush this new vehicle to market, ala “No Wine Before Its Time?” When I toured the BMW plant in South Carolina a few years back, they bragged (to a public tour) about how many inspections they did at the end of the line. Again, I assume people are impressed by that.
But, as Lean Thinkers, we'll ask “Why don't you build in quality instead of relying on inspections and rework?” the same way we'll ask “Shouldn't you be able to develop a new car in LESS than seven years?” I guess this is why BMW isn't known as a Lean Manufacturer?
What do you think? Scroll down to comment or share your thoughts and the post on social media. Don't want to miss a post or podcast? Subscribe to get notified about posts via email daily or weekly.
- Alternative History: GM Uses Lean to Remain #1 in the Auto Industry - January 31, 2023
- Fall in Love with the Problem, not the Solution: In Entrepreneurship and Continuous Improvement - January 29, 2023
- Do You Have a Culture of Learning From Mistakes in Your Healthcare Organization? - January 26, 2023