Driven a Ford Lately? I Won’t Be


Maybe it was karma or fate after I've been giving Ford execs a hard time, but I rented a LOUSY Ford Mustang over the weekend. I know rentals get beat up and aren't representative of what you would buy, but they are still sometimes the only impression a potential customer might get.

My rental, with about 10k miles, was very very creaky (in the door and the dash). The driver's seat had a spring in the back that kept popping somehow, making for an uncomfortable drive.

After two days, I took it back and exchanged it for a Toyota Camry.

The Mustang looks nice, but I wasn't impressed. I guess we can blame that car on the unfairly high healthcare expenses and Japanese currency valuations, right?

Maybe rather than blaming Ford, we need to look at the relationship between Ford and National Car Rental, or maybe just at National. At what point does National take that car out of service? How does Ford monitor the fleet to ensure the experience for potential Ford customers? Do they monitor the fleet?

Please check out my main blog page at

The RSS feed content you are reading is copyrighted by the author, Mark Graban.

, , , on the author's copyright.

What do you think? Please scroll down (or click) to post a comment. Or please share the post with your thoughts on LinkedIn – and follow me or connect with me there.

Did you like this post? Make sure you don't miss a post or podcast — Subscribe to get notified about posts via email daily or weekly.

Check out my latest book, The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation:

Get New Posts Sent To You

Select list(s):
Previous articleChris Bianco on Searching for Pizza Perfection
Next articleQuality of Work, Quality of Service
Mark Graban
Mark Graban is an internationally-recognized consultant, author, and professional speaker, and podcaster with experience in healthcare, manufacturing, and startups. Mark's new book is The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation. He is also the author of Measures of Success: React Less, Lead Better, Improve More, the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, and the anthology Practicing Lean. Mark is also a Senior Advisor to the technology company KaiNexus.


  1. The rental car companies might be getting the message as well. The last two times I’ve rented with Hertz I’ve had a Subaru and a Volvo. Not as many plain jane Chevy’s on the lot anymore.

  2. The Mustang interior was a diversion from the normal product development cycle at Ford.

    Typically the ‘interior integrator’ was responsible for the entire interior quality. If there was a problem the integrator was responsible for finding the root cause and working with their suppliers to fix it. Of course there was a price for the integrator.

    Ford decided that they would save costs and eliminate the integrator. Now if an issue arises chaos ensues and component suppliers scramble to fix the issue or attempt to blame the other adjoining component. Meanwhile Ford PD threatens contracts.

    The Ford supplier relationship couldn’t be worse right now.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.