What Are Your Reasons?

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Seth's Blog: The Reason

A great piece here on Seth Godin's blog. He's primarily a marketing guru, but I thought this was thought-provoking about why things “have always been this way.” It certainly applies in the lean world, we forget sometimes why something is the way it is. Maybe the assumption behind that doesn't exist anymore? His last example is a good example from old manufacturing history as well, check it out.

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