Toyota Drives Into NASCAR
Will they apply kaizen to NASCAR? :-)
It was announced earlier this week that a NASCAR edition of the Camry, the best-selling car in the U.S. in seven of the last eight years, will begin racing in 2007 in both of NASCAR's top stock car series â€” Cup and Busch.
“Like it or not, Toyota is a very important part of our economy today,” said team owner Jack Roush, who fields five Fords in the Nextel Cup series and has won two of the last three championships. “We've got a lot of dealer investment dollars out there and we've got a lot of our population that works in Toyota plants around the country. So they have every right to be here.
I'm sure there is no coincidence that 2007 will also mark 50 years of Toyota selling cars in the U.S. It makes you wonder if Toyota is still a “Japanese” company, or a global one, with a strong American presence?