"Siren Song": Enjoy Increased Confidence and Satisfaction with Wonderware


    by Mark Edmondson

    This post may be shameless about poking fun at a real software product, but I couldn't resist:

    Make better business decisions faster

    Achieve increased profitability

    Drive operational improvements

    Substantially decrease total cost of ownership

    Standardize best practices

    Confidently meet delivery dates

    Correct product quality variations

    Enjoy increased income with consistently satisfied customers

    Take a proactive approach to production and performance management

    Align your business objectives and manufacturing operations

    With Wonderware… the total automation and information software solution.

    These are actual excerpts from a full page ad for “Wonderware” in the December issue of “Managing Automation” magazine. The html version: http://www.wonderware.com/ad/ppm/

    Is it just me, or does Wonderware sound like something that Victoria's Secret would stock?

    Earlier “Siren Song” Posts

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    Mark Edmondson
    Mark Edmondson is passionate about achieving rapid, breakthrough results during a company’s lean transformation. With 30 years of front-line experience while working with over 80 companies, Mr. Edmondson developed a philosophy of helping companies create a culture that sustains operational excellence through low cost yet transformative changes.


    1. It sure is easy to make wild claims, isn’t it?? Who believes that kind of sales pitch? I know WonderWare has been in business quite a while, so somebody must be buying it!

    2. At the risk of being called a shill (I do sell Wonderware), the new Application Server product has delivered these kinds of results.

      An object oriented, template driven namespace on the plant floor is a huge leap forward.

      It’s odd to me that no one in industrial marketplace blogs on the software approaches used on the plant floor.

    3. One would think that an object-oriented, template driven namespace would be complete gibberish to anyone on the plant floor! Are we talking C++ style templates and namespaces as in a way of avoiding naming conflicts in shared libraries? If so, you may be interested to know that I have an Ajax driven, SOA based, Web 2.0 platform that will send your profits soaring…

    4. While the Wonderware offering is well developed and extremely functional, I must agree with the posters, this is a lot of gibberish that is not well understood by many plant people. Perhaps that’s why it’s being aimed at people that understand architectures and wish to build on them.


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