Seth Godin's blog talks about why people hate process. He is, rightly so, challenging people's apparently inherent fear of process. Of course, without process, lean isn't very effective. People like to think that if you force me into a process, I can't be creative. That's bull. You can't be creative without process. You can't be creative in chaos.
Why do people fight standardization, establishing high agreement and having a common process to work from? What are your stories?
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