Seth Godin's (author of Purple Cow and All Marketers are Liars) blog often has pearls of lean wisdom – even though he's a marketing guy. Check out his recent post, “Please Hold”, wondering why companies spend so much energy and money getting prospects to call, only to place them on hold.
Like processes in other parts of the enterprise, processes in sales and marketing are often broken too.
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- Going Cheap Vs. Leading and Being Lean - October 12, 2015
- Lean Mistakes & Lessons Learned: Not Securing Executive Ownership - September 25, 2015
- Why Isn't the “Idea Driven Organization” More Common? - June 24, 2014