Building Near Your Customers

By Jamie Flinchbaugh

Mark recently posted about Building Near Your Customers. Here’s another reason – your product might end up at the bottom of the sea. Check out what’s happened to 5,000 cars on their way to the Vancouver.

I wouldn’t propose that this is actual on my list of reasons for building near your customers, but I can say that you are more likely to have problems if you transport the product 5x as far and handle the product twice as many times.

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Jamie Flinchbaugh is a lean advisor, speaker, and author. In addition to co-founding the Lean Learning Center, he has helped build nearly 20 companies as either a co-founder, board member, advisor, or angel investor. These companies range from high-performance motorcycles to SaaS tools for continuous improvement. He has advised over 300 companies around the world in lean transformation, including Intel, Harley-Davidson, Crayola, BMW, and Amazon. Jamie co-authored the popular book The Hitchhiker’s Guide to Lean, and continues to share his experiences as a Contributing Editor forIndustryWeek and as a blogger at He holds degrees from Lehigh University, University of Michigan, and MIT, and continues to teach and mentor on campus. Jamie is best known for helping to transform how we think about lean from a tools-centric model to one based on principles and behaviors. His passion for lean transformation comes from seeking to unlock the great potential that people possess to build inspiring organizations.

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2 Comments on "Building Near Your Customers"

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  1. Anonymous says:

    With politicians and industry representatives on hand to witness the feat, the 200-metre car carrier brought 5,214 vehicles to port comprising a mix of new Mazda, Toyota, Lexus, and Mitsubishi automobiles.

    From “The Vancouver Sun”

  2. Jamie Flinchbaugh says:

    That’s not this delivery – that was a record set by this ship for the most cars delivered by one vessel back in 2005.

    This load is carrying 4813 vehicles, and will probably deliver instead several tons of scrap metal.

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